Finding 1:
Click rate in Sales & Marketing
Open rate and click rate are not the same
A click on the link was recorded for 77 of the 562 delivered simulated phishing emails. That corresponds to a click rate of 13.7%.
- Measurement basis
- 299 of the 562 test emails were recorded as opened (53.2%). The field study covered 68,742 test emails across 36 organisations in total.
- Limitation
- Open and click tracking records technical events. It does not show whether a message was read consciously or whether credentials would have been disclosed.
- DOI source
- Braun et al.: Different Seas, Different Phishes ACM ASIA CCS 2025 · Table 2 · DOI